In this special 2-PART SERIES, we’re dropping you inside a Tony Robbins Business Mastery seminar. Learn HOW TO BUILD A BRAND, SHOWCASE YOUR X FACTOR, and BRING YOUR UNIQUE PRODUCT or SERVICE to the COMPETITIVE MARKET! In PART ONE, Tony Robbins sits down for an exclusive one-on-one with SAM NAZARIAN, the visionary entrepreneur behind an empire of hospitality, nightlife, and real estate. Best known for founding SBE Entertainment Group in 2002, Nazarian transformed it into a global powerhouse, boasting an impressive portfolio of hotels, restaurants, nightclubs, and luxury residences. His brainchild, the SLS brand, redefined luxury hospitality with its innovative design and expanded globally under his leadership. Born into a Persian Jewish family in Tehran, Nazarian's journey from immigrant to business mogul is nothing short of inspiring. Nazarian's remarkable achievements include acquiring iconic properties like the Delano and the Mondrian to merging SBE with hospitality giant AccorHotels, creating SBE | AccorHotels and solidifying his position as a leader in the luxury hospitality sector. Nazarian’s entrepreneurial spirit and determination is nothing short of inspiring. Don't miss this exclusive opportunity to elevate your business game to new heights and learn how to turn your own dreams into empires! ***  Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors. Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to get seen and discovered online and how to anticipate and solve the biggest business problems. During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, Orangetheory, Shake Shack, SoulCycle, Warby Parker and more. Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners.  Learn more about Business Mastery: https://tonyr.co/bm-podcast SHOW NOTES:  00:33 - Tony's Introduction 03:00 - Sam's Journey to America 05:48 - Sam's Father's Story of the American Dream 06:45 - "Never Look Backwards" 08:30 - Recognizing Opportunities, Filling Voids, and Scaling Up 09:23 - "Turbulence Defines You" 11:30 - Entry into the LA Nightclub Business 12:00 - Seeing Potential Where Others Don't 14:53 - Navigating Economic Challenges 16:20 - Sam's "Secret Sauce" to Success 18:29 - Impact of Design on Customer Experience 19:00 - Creating Memorable Customer Experiences 21:00 - Developing Original Restaurant Brands 22:57 - Knowing When to Sell 24:52 - Audience Question: Scaling Passion into Multiple Restaurants 29:08 - Audience Question: Scaling Multiple Brands in Hospitality 34:30 - Building Company Culture 37:42 - Importance of Removing Toxic Employees 39:18 - Insights from Stanford's Study on Employee Depression 40:45 - C3: Digital Restaurant Company 45:40 - Creating the Future You Want to See 50:30 - Establishing a New Legacy 53:00 - Tony and Sam's Joint Venture in Longevity 57:00 - Tony's Closing Remarks Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than four and a half decades, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he's called upon to consult and coach some of the world's finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.